There were total five contingents factors and out of
these three (customers behavior, aims, and buying conduct) and the three
independent factors (self parameters, good parameters, website standard) were
given the utmost importance. These shows to create the main idea of the
research I this portion. 22 researches worked on to find the association
between the buyers conduct towards the
trade through the internet and other aspects, 13 carried out to find the
willingness of the consumer to buy online and 14 worked out to find out the
links between the online shopping and other relevant aspects. 14 studies worked
don the personal parameters, 16 worked on the parameters of the good, and 20
performed on website standard. It was observed that the distinctive features,
good attributes, and the website standard
severely affect the online trading behavior, aim and satisfaction. the
possible suggestions from these researches are that targeting the accurate
group of people, enhancing the service or good providing facility and enhancing
the website standard can definitely encourage the buyers to make online shopping
and significantly increase the number of customers to shop online and once they
have bought something so they will repeatedly visit that specific site foronline trading. The role of the outer
surroundings, structure of the population, the willingness of the customer to
buy online, and the buyer pleasure are given less importance in this study.
Buyers pleasure is the most important factor in the online shopping but still
only three studies has given it the importance, any aspect which may include
goods, services, website standard, aim for online shopping, making mood to shop
online may affect the customer’s pleasure. More over the degree up to which a
buyer gets the pleasure is positively concerned with the conduct towards online
trading or to the selected shops. The comparative importance of this aspect in
finding out the buyer’s pleasure and to shop for more than one time can be
studied more. The ten aspects and the multiple aspects taken by different
researches show that just shopping is a many directional and contains a variety
of disciplines. The studies show that different methods use during the studies
and they do not come to meet at a single point. This point should be studied
more and further researches should be made in order to develop a procedure to
clearly explain the buyers conduct towards online shopping. There are no contradictions
on the findings carried out theoretically to discover the buyer’s attitude
towards the online trading. By pointing out the important aspects and making
the research which could be based on IS writing, we wish to have performed some
actions to promote this type of combination and amalgam to the relate studies.
As we have a little time so we worked on a few IS journals and other goings on.
This may result to some other important IS research findings. Furthermore
having outstanding multi inspirational nature of the trade through the internet,
it would be very useful to compare IS findings with other subjects that focus
on online trading conduct and moral values. These restrictions will e addressee
in the future studies. The abstract of this research is that it indicates ten
aspects in the field of online trading and gives an idea to find out the
association between these factors. The study requires to be ratified either
hypothetically or factually in the coming studies.most of the times we use reference of telebrands network so that one can understand easily.
